Born in Kansas City
Rooted in México
TACO NACO KC is a Mexican-owned, women-led, and chef-driven taquería bringing people together through regional Mexican flavors, colorful experiences, and tacos hechos con amor.
OUR STORY
A little heart
A lot of tacos
What started as a small catering business in Kansas City grew into something we never quite imagined. Built on a love for Mexican food, a little creativity, and the support of our community, TACO NACO KC has always been about bringing people together through food.
Taco + Naco = TACO NACO KC
Tacos bring us together. “Naco” is a word we have made our own.
For us, “naco” celebrates everyday people, bold personalities, and vibrant cultures that make us unique and bring us closer. TACO NACO is an invitation to come as you are, share what you love, and find your place at the table.
Made with corazón
Our food begins with the Mexican flavors and traditions Chef Fernanda brings to the kitchen, then comes alive through fresh ingredients, thoughtful technique and the creative energy of Kansas City. From our salsas to our slow-cooked meats, everything is made with purpose, pride and plenty of corazón.
MEET THE FOUNDERS
Food, Family, & Community
TACO NACO KC was founded by husband and wife, Chef Fernanda Reyes and Brian Goldman Ruiz. Fernanda brings México’s flavors and traditions to life with artisanally crafted chef-driven tacos. Brian helps us dream bigger and find new ways to share our food with the world and inspire the communities around us.
Together, we have built TACO NACO KC around the things that matter most: from-scratch cooking, our community, and a deep respect for the food and people that inspire us.
Our Community
We started at local festivals and the Overland Park Farmers’ Market, and community remains at the center of everything we do. We support our team, build meaningful local partnerships and create spaces where people can gather, eat well and feel at home. Kansas City gave TACO NACO KC room to grow, and we are proud to keep giving that love back.
We accept all tacos.
We celebrate what makes each person unique and work to create welcoming restaurants where our guests and team can show up as themselves. Come for the tacos. Stay for the vibe.
Chef-Led from Day One
Chef Fernanda Reyes brought a wider view of Mexican cooking to the market stand. Her food draws on regional recipes, traditional techniques, years in professional kitchens and her own creative perspective. Some flavors feel familiar; others invite guests to try something new. Every dish starts with respect for the food.
Mexican Gastronomy Abroad
TACO NACO KC has received Sello M, a distinction recognizing restaurants committed to promoting Mexican gastronomy outside México. For us, it is recognition of the recipes, ingredients, techniques and culinary knowledge Chef Fernanda and our team share with Kansas City.
HOW WE GOT HERE
A Journey of Solving Problems
Every step forward has come from a simple goal: finding better ways to share the food we love with the people who support us.
2019
Small Beginnings, Big Dreams
Before there was a taquería, there was a small catering company.
Husband-and-wife founders Chef Fernanda Reyes and Brian Goldman Ruiz started with a passion for sharing the regional flavors of México and bringing people together around good food. With limited resources and plenty of determination, we began building something of our own, one event and one customer at a time.
2020
Finding Our Community
In spring 2020, we brought our tacos to the Overland Park Farmers’ Market, where we quickly found a community that embraced what we were creating.
When the pandemic changed everything, we adapted. Fresh salsas, dips, and taco kits became a way for families to enjoy our food at home. What began as a way to keep going soon became something much bigger, thanks to the people who kept coming back.
2021
Our First Home
As demand grew, so did the challenges of keeping up.
We needed a place where customers could reliably find our food, pick up their favorites, and discover something new. So, in February 2021, we opened our first Market & Taqueria in downtown Overland Park.
It wasn't part of some grand expansion plan. It was simply the next step in making sure we could keep serving the people who supported us.
The Next Chapter
Growing With Purpose
As our catering business continued to grow, we found ourselves needing something else: a larger kitchen.
That search helped lead us to Westport, opening the door to a new neighborhood and a different TACO NACO KC experience. We later expanded to State Line, continuing to grow alongside the community that made it all possible.
Each step brought new challenges, new opportunities, and plenty of lessons along the way.
More to come
more to share
We've grown beyond our early catering days and farmers' market stand, but the heart of TACO NACO KC hasn't changed.
We still believe in making food with care, embracing our Mexican roots, supporting our community, and finding better ways to do what we love.
We're proud of how far we've come, grateful for everyone who's been part of the journey, and excited for everything still ahead.
Made with love. Shared with everyone.
WHAT HASN'T CHANGED
THE HEART OF
TACO NACO KC
We've grown from a catering company to multiple taquerías, but our heart hasn't changed. We still believe in making food with care, embracing our Mexican roots, supporting our community, and finding better ways to do what we love.
Chef-driven tacos
From-scratch recipes
Rooted in Mexican flavors
A community that feels like family
COME BE PART OF OUR STORY
GOOD FOOD BRINGS PEOPLE TOGETHER
We're grateful for everyone who has been part of this journey, and we can't wait to see what's next.
A Few Things People Ask
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Executive Chef Fernanda Reyes and Brian Goldman Ruiz co-founded TACO NACO KC. The idea grew from a graduate school project into a farmers’ market stand and, later, neighborhood restaurants.
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We began serving at the Overland Park Farmers’ Market in spring 2020 and opened our first permanent Market & Taqueria in downtown Overland Park in 2021.
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Our menu centers on chef-made tacos and regional Mexican flavors, with burritos, quesabirria, salsas and other favorites. Explore the current menu for what is available now.
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Find current restaurants, hours and directions on our locations page.
Made Fresh. Made Today.
Fresh ingredients and careful preparation shape what reaches the table. Our team prepares salsas, marinades, guisados and other kitchen staples with purpose. Stone-ground corn tortillas, slow-cooked meats, chiles and seasonal produce each bring something to the plate. The result is food rooted in México, made here in Kansas City and meant to be shared.