Born in Kansas City. Rooted in México.
TACO NACO KC is a Mexican-owned, women-led and chef-driven taquería bringing people together through regional Mexican flavors, colorful experiences and tacos hechos con amor.
Our Story
TACO NACO KC began in spring 2020 at the Overland Park Farmers’ Market, where Executive Chef and co-founder Fernanda Reyes and co-founder Brian Goldman Ruiz introduced Kansas City to chef-driven tacos inspired by the regional flavors of México.
When pandemic restrictions changed how we could serve, we adapted with fresh salsas, dips and taco kits made for families to enjoy at home. The support of our community helped a small market stand grow into something bigger.
In 2021, we opened our first permanent Market & Taqueria in downtown Overland Park. We later expanded to Westport and State Line, giving each neighborhood its own TACO NACO KC experience while staying rooted in the food, people and spirit that brought us here.
Taco + Naco = TACO NACO KC
Taco is what brings us together. Naco represents individuality, self-expression and the confidence to be proudly yourself. Put them together and you get a taquería where regional traditions meet Kansas City energy, and where every taco, every guest and every story has a place at the table.
We Accept All Tacos
Different people. Different backgrounds. One table. We celebrate what makes each person unique and work to create welcoming restaurants where our guests and team can show up as themselves. Come for the tacos. Stay for the vibe.
Made with corazón
Our food begins with the Mexican flavors and traditions Chef Fernanda brings to the kitchen, then comes alive through fresh ingredients, thoughtful technique and the creative energy of Kansas City. From our salsas to our slow-cooked meats, everything is made with purpose, pride and plenty of corazón.
Meet the people behind the food, explore Chef Fernanda’s story and discover how TACO NACO KC turns regional Mexican flavors into something unmistakably Kansas City.
Our Community
We started at local festivals and the Overland Park Farmers’ Market, and community remains at the center of everything we do. We support our team, build meaningful local partnerships and create spaces where people can gather, eat well and feel at home. Kansas City gave TACO NACO KC room to grow, and we are proud to keep giving that love back.
Our Mission
To serve distinctive Mexican food while creating opportunity for our team, supporting our community and making more responsible choices throughout our restaurants.
Our Vision
To build a restaurant company where great food, individuality and responsibility can grow together—one team, one neighborhood and one taco at a time.
Why The “Naco”?
In Mexican Spanish, “naco” has often been used to dismiss people, styles or tastes that fall outside accepted social norms. We chose to turn that judgment on its head. To us, Naco is bold, expressive and unapologetically individual, a reminder to take pride in where you come from and make room for others to do the same.
Chef-Led from Day One
Chef Fernanda Reyes brought a wider view of Mexican cooking to the market stand. Her food draws on regional recipes, traditional techniques, years in professional kitchens and her own creative perspective. Some flavors feel familiar; others invite guests to try something new. Every dish starts with respect for the food.
Mexican Gastronomy Abroad
TACO NACO KC has received Sello M, a distinction recognizing restaurants committed to promoting Mexican gastronomy outside México. For us, it is recognition of the recipes, ingredients, techniques and culinary knowledge Chef Fernanda and our team share with Kansas City.
A Few Things People Ask
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Executive Chef Fernanda Reyes and Brian Goldman Ruiz co-founded TACO NACO KC. The idea grew from a graduate school project into a farmers’ market stand and, later, neighborhood restaurants.
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We began serving at the Overland Park Farmers’ Market in spring 2020 and opened our first permanent Market & Taqueria in downtown Overland Park in 2021.
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Our menu centers on chef-made tacos and regional Mexican flavors, with burritos, quesabirria, salsas and other favorites. Explore the current menu for what is available now.
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Find current restaurants, hours and directions on our locations page.
Made Fresh. Made Today.
Fresh ingredients and careful preparation shape what reaches the table. Our team prepares salsas, marinades, guisados and other kitchen staples with purpose. Stone-ground corn tortillas, slow-cooked meats, chiles and seasonal produce each bring something to the plate. The result is food rooted in México, made here in Kansas City and meant to be shared.